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Writer's pictureKent Bullard

NEW: Jimmy Lea Joins The Institute Team

Industry Star Jimmy Lea Joins The Institute as VP of Business Development


The Institute for Automotive Business Excellence (The Institute) is pleased to announce the appointment of Jimmy Lea as its new Vice President of Business Development.

Lea joins The Institute from KUKUI Holdings, Inc., where he served as Product Evangelist for the past five years, contributing significantly to the company's growth and success. With more than 24 years of experience in sales and business development, Lea has a track record of success in driving revenue growth and building strong customer relationships. His dedication to his work makes him a perfect fit for The Institute, a company that believes improving the life of a single shop owner can uplift the entire industry.


As Vice President of Business Development at The Institute, Lea will be responsible for driving revenue growth and expanding the company’s customer base and product offerings. The strategic move will empower the organization on its path of continued success in the automotive industry.


"We are thrilled to welcome Jimmy to The Institute family," said Cecil Bullard, CEO of The Institute. "His extensive experience in sales and business development, combined with his passion for the automotive industry, will be a valuable asset to our organization. We look forward to the leadership and expertise he will bring to our team."


Lea has always centered his work around helping auto repair shop owners succeed. The Institute’s mission aligns with this goal by offering modern coaching, training workshops, and group support programs. Lea will be joining a team of incredible coaches, instructors, and professionals that share his dedication to benefitting the lives of auto repair shop owners everywhere.


"I am excited to join the team at The Institute and contribute to the organization's mission of helping automotive businesses achieve excellence in all aspects of their operations," said Jimmy Lea. "I look forward to working with the team to drive revenue growth and expand our customer base and product offerings."


Jimmy Lea will assume his new role as Vice President of Business Development at The Institute on May 2, 2023.


About The Institute for Automotive Business Excellence: The Institute for Automotive Business Excellence provides training, coaching, and group support to automotive business owners, managers, and service advisors. The organization's mission is to help automotive businesses achieve excellence in all aspects of their operations, knowing that a better business creates a better life and a better industry. Founded in 2010, The Institute is based in Ogden, Utah.


For more information, please contact:

Cecil Bullard, CEO

The Institute for Automotive Business Excellence

(919) 267-5302

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