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THE INSTITUTE SUMMIT 2025
The Automotive Event For Top Auto Repair Shop Professionals

FEBRUARY 6-8, 2025

The OMNI Resort, Amelia Island Florida

39 Beach Lagoon Rd, Fernandina Beach, FL 32034

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SUMMIT 2025 HOST & EMCEE

JIMMY LEA

Jimmy Lea is a Rockstar in the Automotive Aftermarket, renowned for his passion in marketing and empowering shop owners to achieve unparalleled success. With a wealth of experience, he has crisscrossed the country, transforming shops with innovative marketing strategies and driving sustainable growth. At The Institute, Jimmy spearheads sales, marketing, PR, lead generation, and vendor relationships, bringing his visionary expertise to the forefront.

SUMMIT 2025 KEYNOTE SPEAKERS

Hall of Fame Speaker, NY Times Best Selling Author and Master Motivator. Dan Clark is the global leader of the Significant Movement, revolutionizing how we lead, attract, motivate, and retain our best employees and customers. Through simple strategies, customized learning moments, and inspiring examples, he unlocks an individual's potential, accelerates self-awareness, re-ignites and refines who you are and why you do, and ultimately transforms an organization's culture.

DAN CLARK

THE ART OF SIGNIFICANCE

Dan's Keynote, based on his best-selling book "The Art of Significance: Achieving The Level Beyond Success," explores the deeper fulfillment beyond outward success.

Dan teaches how to shift from mere success to true significance, aligning personal and professional lives with lasting values.

Take-Aways:

Significance over Success: Learn the crucial difference between what customers want and what organizations offer.
Universal Laws: Discover 12 unchanging laws: Obedience, Perseverance, Stretching, Trust, Truth, Winning, Doing Right, Harmony, Acceptance, Being Needed, Covenants, and Forgiveness.
The A.R.T. Process: Awareness, Refinement, and Transformation to increase personal value and professional productivity with a focused action plan.

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THE ART OF SIGNIFICANCE

Dr. Jessica Kriegel is driven by data and defined by results. She transforms corporate culture for success. As seen on CNBC, MSNBC, CNN, FOX Business, Yahoo Finance, New York Times, Forbes, NBC, The Today Show and more, Jessica is a household name for all workplace, labor, leadership, women in the workplace, and job markets. Her renowned “Culture Equation” was acquired by Culture Partners in 2021, where she is currently Chief Scientist of Workplace Culture.

DR. JESSICA KREIGEL

THE CHANGE MANAGEMENT EQUATION

Adaptive Alignment Change doesn’t have to be hard, if you have the right equation: how to be a leader in transformation.

In this keynote, Dr. Jessica Kriegel presents original research done in partnership with Stanford that demonstrates how you can drive change to drive significant growth in revenue. Through data science, case studies and humor, she presents an engaging and practical 4 step process to drive transformation and embrace change using the power of Adaptive Alignment

Take-Aways:

An understanding of the three quantifiable variables critical to driving real change
4 steps to lead change in your own teams either as a leader or individual contributor
A roadmap to take the first steps in becoming a champion of Adaptive Alignment

THE CHANGE MANAGEMENT EQUATION

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The best-selling author of nearly 50 SPORTS books, he’s a peak-performance business speaker and proud member of the Speaker Hall of Fame, who has keynoted conferences on ALL SEVEN CONTINENTS. He’s been featured on CNN, “CBS Mornings,” MSNBC, ESPN, and Fox News, as well as in the Wall Street Journal, New York Times and USA Today. His mission today is to get us all thinking DIFFERENTLY about how we can raise OUR games to the next level.

ROSS
BERNSTEIN

THE CHAMPIONS CODE

Building Relationships Through Life Lessons of Integrity and Accountability from the Sports World to the Business World,” explores the DNA of champions in sports and its relevance to business.

Based on years of research and interviews with over 1,000 professional athletes and coaches, Ross reveals how the same principles that drive sports champions can be applied to achieve success in business. This keynote emphasizes the importance of integrity, ethics, and creating a culture of excellence.

Take-Aways:

Integrity and Accountability: Learn how sports champions' moral compasses drive success with respect and ethics.
Culture of Excellence: Discover how to create a culture of excellence through servant leadership and extraordinary customer service.
Leadership Lessons: Gain insights from the greatest captains and coaches to enhance team performance and build deeper relationships.

THE CHAMPIONS CODE

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CATCH A GLIMPSE FROM SUMMIT 2023

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WHAT'S INCLUDED IN YOUR TICKET

Expert training from world-renowned speakers (from inside AND outside the automotive industry) to give you the knowledge to excel with your business.

Exciting events to enjoy including cocktail hours, an awards dinner, activities, evening events, group breakouts and much more.

Network with the best of the best in the automotive industry - build relationships with other successful shop owners and affiliates willing to help and support you and your business.

All breakfasts and lunches will be provided, alongside the award ceremony dinner and evening event.

We'll be raffling off prizes with over $10,000 in combined value to take home and share with your team!

Take advantage of beautiful beaches and warm sands on Amelia Island with great hotel rates for you and the whole family.

Welcome bag filled with gifts for attendees, provided by The Institute and our amazing sponsors!

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BONUS LIGHTNING TALKS

A Lightning Talk is a short, high-impact presentation that typically lasts between 20-25 minutes. It is designed to convey a single, clear idea or message in a concise and engaging way. The goal of a Lightning Talk is to quickly capture the audience's attention, providing key insights or inspiration, and leave a lasting impression in a short amount of time.